What. A. Trip! Just getting back from an awesomely inspiring and motivational annual M2M (Marketing to Moms) Conference in NYC and I couldn’t be more wiped – physically, mentally and emotionally.
From the first day, I knew I was in for an incredible learning experience. With a focus on finding new, relevant and compelling ways to connect with moms today, I was surrounded by strong, independent, driven Moms. While you may be thinking… marketing to Moms… what….?
Let me share a few fun facts from my findings.
Did you know…
U.S. moms control 85% of household purchases.
U.S. moms spending power is $2.4 trillion.
U.S. moms annually spend over $25,000 per toddler and $13,000 per child.
Moms are the primary source of income in 40% of US households, and 67% of those moms are single.
Moms are the decision maker. Period. And, the most interesting part… they will ALWAYS buy; not necessarily out of want or desire, but ALWAYS, always, always out of need.
And the REAL kicker…
83% of new moms are Millennials.
Eighty-three-p-p-percent. That’s REAL power. As a Millennial myself, I soaked up everything like a sponge. It truly felt like each carefully crafted speaker’s presentation specifically spoke to me and my generation.
I was in awe, to say the least. The very impressive generation of business leaders & speakers ranged from the founder and inventor of the Owlet Baby Care Monitor, a innovative sock-like device that tracks baby’s heart rate and oxygen levels while they sleep (seriously – – how cool?!?), to the co-founder of Dear Mom Oregon wine, to the co-founder of STATE bags (which have partnered with JayZ, Beyonce and Obama – – JUST to name a few…), a special, heart-strung keynote from Save the Children and more.
Truly an incredible and amazing forum to learn about not only the evolution of women, but also the progression of traditional marketing, and the evolved marketing trends to incredible women – – the decision makers; the powerhouses; the movers and shakers of today’s world.
By no means do I intend this to be some sort of stereotypical post, but let’s be real in saying – – take a moment to think of your Momma. Then… try looking me in the face and telling me she isn’t a real-life boss lady that doesn’t take no for an answer and kicks some serious tail on the regular.
Not only did I walk away with a fresh, newfound wealth of knowledge and perspectives, but also with these the mindset that if there’s anything I learned, or had reinforced from the strong, relentless, fearless female leaders who spoke, it’s similar to what I’ve always preached: Be authentic. Be genuine. Be resourceful. Never, ever take yourself too seriously, and most importantly… be YOU.
Your creativity, your thoughts, your dreams, your beliefs and YOUR innovation is real. It’s valued and it’s one-of-a-kind. It’s unique. And it belongs to YOU. Own it. Always, always remember that YOU can do anything – – with the right mindset.
xoxox chat soon!
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